Musco Family Olive Co. - One Million Trees of Transformation

Join the Table Olive Revolution

Musco Family Olive Co. — America’s largest olive company — is transformingthe table olive industry, and we want you to grow with our family. Modern table olive orchards apply newly perfected, state-of-the-art planting and harvesting to a tree crop that is not export-dependent for superior financial results. In today’s ever-changing environment, olive trees are the smart choice.

California’s Crop of the Future

Proven economics, delivering highly competitive grower returns
Nearly 100% domestic market, not export-dependent
Drought-friendly, water-efficient, long-lifespan trees
Free nursery stock with long-term contracts
Strong trade action against dumping and subsidies
Building California’s “Crop of the Future” in partnership with UC Davis
National marketing support for 100% California-grown ripe olives
America’s #1 olive brand (sold under the Pearls & Early California brands)

“Musco has been a great partner as we work together to revolutionize the table olive industry, providing proven profits and great crop diversification.”

~ Heath Burreson, Olive Grower, Orland, CA

Ripe olive consumers prefer California-grown olives 5 to 1 over comparable Spanish imports.

Consumers Love CA-Grown

US Black Ripe Olive Consumers

Prefer grown in Spain

Prefer grown in California

Q: Olives come from many parts of the world. For black ripe olives in a can (either pitted or sliced), please tell us which region you would most prefer your olives to come from.

Source: 2018 MFOC Brand Tracker; National Sample

America’s Favorite Olive^*

olives.com

Building California’s
Crop of the Future
In Collaboration with the
UC Davis Olive Center

Grow Profits with Modern Table Olives

Join the Table Olive Revolution

California’s Crop of the Future

Ripe olive consumers prefer California-grown olives 5 to 1 over comparable Spanish imports.

America’s Favorite Olive*

olives.com

Grow Profits

with Modern Table Olives

America’s Favorite Olive^*