About Musco - Musco Family Olive Co.

Musco is a financially strong, well-managed, 80-year-old, 3rd-generation U.S. family-owned company. We are committed to quality products, growing the market, and environmental stewardship.

Our Values

Rooted in expertise from the olive groves of Italy and built over many generations of active family involvement, Musco produces America’s favorite olive. We owe our success and prosperity to our extended family of employees, olive growers, vendors, business partners, and of course to our customers, who are the strength, support, and the very roots of Musco Family Olive Co.

The world’s leading table olive processing plant and most efficient ripe olive packer in the world
First food processing plant in the world to achieve Level 2 SQF Ethical Sourcing Certification
near Zero-waste facility
Low water usage: closed-circuit system with none of our water leaving the facility
Strategically located in central California

Strong U.S. Trade Action is a win for modern table olive growers

With support from Congress, the US Government recently raised the tariffs of Spanish ripe olive imports, making clear that for the foreseeable future it plans to uphold strong tariffs under international law. This action will protect against dumping and subsidies of Spanish ripe olive imports. The move continues to generate positive press; “California’s olive trade case shows the right way to defend American agriculture” (Rep. Doug LaMalfa), and “U.S. table olive case a win for growers” (Western Farm Press). While in place, the US trade action serves to support the rapid adoption of modern acreage. More importantly, modern acreage can be counted on for industry leading returns regardless of whether a tariff is in place or not.

Our Commitment to CA.

Committed to the California olive grower
Committed to the premium California Manzanilla variety for ripe olives
Spearheading mechanical harvesting to reduce grower cost
Offering growers free trees to expand modern acreage
Focused on developing innovative products to drive consumption growth
Musco will continue its commitment to the California table olive industry

“Musco Family Olive Company is committed to the California Grower.”

~ Felix Musco, CEO, Musco Family Olive Co.

Stable Market with Upside

Black ripe olive category is well-established and very stable
Musco’s new snack cups innovation is driving table olive category growth in the U.S.
Musco pioneered brineless olives in cups for snacking, which is now the fastest-growing segment and #1 selling item in the country
As with most shelf-stable categories, Covid has been a boon to category growth
Foodservice is also a significant channel that represents huge additional demand upside for Musco

U.S. Retail Ripe Olive Category Growth

By Product Segment in All Channels, $ Millions

Total Snack Olives

Total Ripe Olives

2015

2016

2017

2018

2019

52 WKS
END 8/1/20

Source: Nielsen XAOC 52wks ending 8.1.20, includes cans and snack ripe olives

Musco Family Promise

“Making a Good Thing Even Better” ~ Nicolo Musco {Founder}

Olive Experts Since the 18th Century in Sicily
Always Family-Owned and Run

The Best Olives from the Best Orchards
Picked at the Peak of Freshness

We Care, and Generate Nearly Zero Waste
Over 2 Billion Gallons of Water Recycled

America’s Favorite Olive* for a Reason
Finest Quality Guaranteed

America’s Favorite Olive

Musco has the #1 retail ripe olive brand, and is also the largest provider of private label retail ripe olives in the U.S.

U.S. Ripe Olive Branded Retail Sales

Source: Nielsen IQ Annual 2022

CA Quality Messaging

Musco is investing heavily in our 100% California-Grown& American Made print, radio, and can lid sticker campaign, with over 75 million impressions per year.
Promotes superior taste of CA quality olives via influential chefs
Promotes brand awareness and tie to “Sunny California”
Drives California with key foodie influencers and celebrities such as Mario Lopez and Martha Quinn.

America’s Favorite Olive^*

olives.com

Building California’s
Crop of the Future
In Collaboration with the
UC Davis Olive Center

America’s #1 Olive Brand