Proven Returns

With the help of our grower-partners, Musco has proven the viability and economics of modern acreage with mechanical harvesting, delivering financial returns that beat competitive crops.

Modern Table Olives Profit Per Acre Surpasses
Competitive Crops (4-Year Average)

*Source: Burreson Ranch; Other Grower Actuals; UC Davis; USDA FAS

“It is a fact that modern acreage provides superior economics compared to other crops. The transition from traditional acreage to modern acreage a no brainer.”

~ Michael Silveira, Chairman of the Olive Growers Council of California

Historical data shows almonds and walnut profitably trending down over the last 7 years. Recent developments have driven a positive step change in economics making new olive plantings in California more attractive than ALL other tree crops.

Table Olives Price Per Pound Increasing
vs. Primary Competitive Crops

Olives $/LB

Almonds $/LB

Walnuts $/LB

Source: Industry Actuals; UC Davis

America’s Favorite Olive^*

olives.com

*“America’s Favorite Olive” is based on Musco Family Olive Co. branded retail sales.
Copyright © , Musco Family Olive Co.

Building California’s
Crop of the Future
In Collaboration with the
UC Davis Olive Center

With the help of our grower-partners, Musco has proven the viability and economics of modern acreage with mechanical harvesting, delivering financial returns that beat competitive crops.

Historical data shows almonds and walnut profitably trending down over the last 7 years. Recent developments have driven a positive step change in economics making new olive plantings in California more attractive than ALL other tree crops.

America’s Favorite Olive*

olives.com

America’s Favorite Olive^*