Proven Investment

Musco has proven out the viability and economics of modern acreage with mechanical harvesting, delivering financial returns that rival all competitive tree crops.

Average Gross Profit Per Acre
2019 Competitive California Crops
$6,000

Modern Table Olives

$2,300

Olive Oil

$3,300

Prunes

$3,700

Walnuts

$4,900

Almonds

*Source: Burreson Ranch Actuals; Other Grower Actuals; UC Davis Estimated Industry Averages
“My investment in modern table olive acreage has outperformed my nut acreage dramatically.”

~ Heath Burreson, Olive Grower, Orland, CA

Historical data shows almonds and walnut profitably trending down over the last 5 years. Recent developments have driven a positive step change in economics making new olive plantings in California more attractive than ALL other tree crops.

Almond & Walnut Gross Revenue Per Acre
Competitive California Nut Crops
Almonds
Walnuts
Almonds: $7,750. Walnuts: $3,280.

2015

Almonds: $5,800. Walnuts: $3,400.

2016

Almonds: $5,950. Walnuts: $5,860.

2017

Almonds: $5,650. Walnuts: $1,900.

2018

Almonds: $4,900. Walnuts: $3,700.

2019

Almonds: $3,000. Walnuts: $1,900.

2020P

Source: Industry Actuals; UC Davis

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*“America’s Favorite Olive” is based on Musco Family Olive Co. branded retail sales.
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Building California’s
Crop of the Future
In Partnership with the
UC Davis Olive Center

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Dennis Burreson
hello@olives.com

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